Microsoft announces changes in its pricing policy in October 2018: the discount policy will change, prices for individual products will increase, and prices for online products will be simplified and aligned.
The changes do not apply to existing agreements, where prices are fixed within the initial order (OV\OVS; EA\EAS).
As Microsoft says, instead of standardizing software, the emphasis is shifting to the current and rapidly changing needs of customers. The role of partners is growing as conductors providing services to help customers adapt to new conditions.
The results of price changes since October 2018
|
|
Product |
Increasing |
|
Office |
Office Standard and Professional Plus 2019 |
~10% |
|
Servers of business applications |
SharePoint Server 2019, Exchange Server 2019, |
~10% |
|
Windows |
Windows 10 Enterprise |
Increasing to the |
|
Windows Server |
Licenses to Windows Server 2019 Standard Core |
~10% |
|
Windows Server 2019 Remote Desktop Services Device CAL |
~30% |
Alignment for online services prices
|
Causes |
Prices seem uncertain and confusing to customers. |
|
|
Strategy |
Update pricing structure for small and medium-sized customers to create integrity and transparency in pricing |
|
|
Acting Alignment of Web Direct and ERP prices for online services in all programs.
|
Effect Alignment of prices will allow customers to get the same price regardless of the purchase method. Alignment of prices will require competition from partners through additional services, rather than prices. |
|
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